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In response to increasing client demand and industry trends, award-winning innovative marketing agency, 76msma, evolves and rebrands as full-service creative solutions agency, Nock.

London-based Nock is a new, innovative, full-service creative solutions marketing agency, specialising in interaction design realised through creative technologies and methodologies.

Headed up by Prask Sutton, former Chief Innovation Officer of 76msma, Nock will also benefit from the board-level addition of Richie Stote, former Client Partner of world-record breaking experiential agency, Curb.

Having worked on a wealth of stand-out campaigns, such as the UK launch of Nokia Lumia and PepsiCo's Naked Juice Power Garden, the team is focussed on delivering exceptional, best-in-class creative solutions using emerging technologies, many of which have, and will continue to be, developed in-house.

As an evolution of 76msma, Nock has already produced work for brands such as Nike, Diesel, Land Rover, PepsiCo, Microsoft, Renault, Carte Noire, Fiat, Credit Suisse, Three, Warner Bros., Heal's, Swiss Tourism, Universal Pictures, Carlsberg, Topshop, O2/Telefonica, McCain, Volvo and Johnnie Walker. In addition to its sizeable roster of existing clients, including agencies, media and estate owners, Nock will be seeking out new business with a view to establishing and maintaining itself as a global leader in marketing innovation. The new agency has already won its first piece of international business with Doha-based broadcaster, Al Jazeera.

Nock's offering is to holistically conceive, design, develop, build, deploy and manage a wide range of highly innovative products and services, which blur the boundaries between the on- and offline. Backed by seasoned creative ad agency, Wizzard, the empathy marketing specialists, Nock is committed to continuing to create award-winning work that facilitates deeply immersive and interactive user experiences in OOH, experiential and in-store environments, through multi-sensorial creative technologies.

Prask Sutton says "It is with great excitement that we embrace this next stage of our evolution. Over the past four years we have done a lot of great work, but what's done from here on in is going to be exceptional! I'm looking forward to showing our clients, both old and new, what Nock can do."