In a study by The New York Times, 81% of consumers showed a preference for products they could smell as well as see Fragrance and flavour are processed by the emotion and memory centres of the brain before cognitive recognition and rationalisation occur At low concentrations, scents can be used to communicate solely with the subconscious mind The First Moment Of Truth is best won through an appeal to the emotions utilising visuals combined with scents and sounds Music can influence both conscious and unconscious customer actions. Moreover, music has the power to lead people and create a sense of group belonging

76 is a multisensory marketing and advertising consultancy. Through the use of cutting edge technologies and tried and tested methodologies, we appeal to consumers' senses to create holistic and emotionally engaging multimedia experiences.

Sounds and smells are always present. Don't leave it to chance. to make sure the ones consumers associate with your brand are ones you've chosen.

O2: Things Are Changing

News

Over the past few months we've been working with various agencies and media owners to bring the audio elements of O2's latest advertising campaign, 'Things Are Changing', to the retail and OOH sectors.

If you haven't already seen the new TV spot, you can watch it here. Listen out for the soundtrack, 'Little Boxes' by Sniffy Dog featuring Adrienne Stiefel, at various installations around the UK from 26th March.

Twitter