In a study by The New York Times, 81% of consumers showed a preference for products they could smell as well as see Fragrance and flavour are processed by the emotion and memory centres of the brain before cognitive recognition and rationalisation occur At low concentrations, scents can be used to communicate solely with the subconscious mind The First Moment Of Truth is best won through an appeal to the emotions utilising visuals combined with scents and sounds Music can influence both conscious and unconscious customer actions. Moreover, music has the power to lead people and create a sense of group belonging

76 is a multisensory marketing and advertising consultancy. Through the use of cutting edge technologies and tried and tested methodologies, we appeal to consumers' senses to create holistic and emotionally engaging multimedia experiences.

Sounds and smells are always present. Don't leave it to chance. to make sure the ones consumers associate with your brand are ones you've chosen.

Scented 6 Sheet

News

We've officially partnered with CURB Media to bring all of our MSMA offerings to the Out-Of-Home & experiential marketing sectors. The first collaboration is with CURB's longtime media network partner, Clear Channel, through which we're offering a brand new range of multisensory billboards.

Our CEO has also guest blogged for LinkedIn's Experiential Advertising & Event Marketing group on the benefits of MSMA in the sector.

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