In a study by The New York Times, 81% of consumers showed a preference for products they could smell as well as see Fragrance and flavour are processed by the emotion and memory centres of the brain before cognitive recognition and rationalisation occur At low concentrations, scents can be used to communicate solely with the subconscious mind The First Moment Of Truth is best won through an appeal to the emotions utilising visuals combined with scents and sounds Music can influence both conscious and unconscious customer actions. Moreover, music has the power to lead people and create a sense of group belonging

76 is a multisensory marketing and advertising consultancy. Using cutting edge technologies and tried and tested methodologies, we appeal to consumers' five senses to create holistic, immersive and emotionally engaging multisensory experiences.

None of us lives, works or plays in a vacuum. Sounds and smells are always present. to make sure the sounds and scents your customers experience are the ones most conducive to promoting you, your brand, products and services.

Gone With The Wind - Warner Bros' 90th Birthday Celebrations at Heal's Casablanca - Warner Bros' 90th Birthday Celebrations at Heal's Tom and Jerry - Warner Bros' 90th Birthday Celebrations at Heal's

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As part of Warner Bros' 90th Birthday Celebrations, Heal's has curated a Beds With Personality window theme. Teaming up with the legendary studio, they have created three small, but perfectly formed versions of Hollywood classics. Themed around the idea of love and romance, they've distilled the best bits from Gone With The Wind, Casablanca and a classic Tom and Jerry cartoon into 5-minute long celluloid gems. By audio-enabling the shop's windows, we've brought each classic out onto Tottenham Court Road, to be enjoyed by all passersby.

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